Once upon a time (i.e., prior to the Industrial Revolution) there was a world free of marketing. People brought their goods and services to market in their local villages in what were hyper-local and largely closed economic ecosystems. The rise of economics as a science in the late 19th century as well as the Second Industrial Revolution (circa 1850) gave birth to not only marketing as a discipline but retailing and advertising as well. Continue reading
So it is no secret that I’m a big fan of Tesla’s products although I have been skeptical at times of their viability of a business, although that challenge may be solved with the announcement of the $100 million deal with Toyota to produce elements of the RAV4 EV. It is also no secret that Elon Musk and I both knew each other during our undergraduate years at the University of Pennsylvania, so I will try to avoid sounding like a Tesla “fan boy” in declaring that I am absolutely going to be one of the first people to pick up a Model S.
Check out this sneak peek of the cars working out at a California test track.