Social networking and employment

Jobs15%

According to a survey released by recruiting software provider Jobvite more than 22 million Americans sought new employment in 2011. Not surprisingly the majority of job seekers used a social network to facilitate their search (54% used Facebook, LinkedIn or Twitter) although 86% disclosed having a profile on one of these sites.

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Coke’s 125th anniversary

1.7 billion (1,700,000,000)

The Coca-Cola Company is one of the world’s most valuable (#11 world-wide) and venerable brands, as well as one of America’s most beloved companies.   Continue reading

“The world is in greater peril from those who tolerate or encourage evil than from those who actually commit it.”

Liberty“The world is in greater peril from those who tolerate or encourage evil than from those who actually commit it.” – Albert Einstein (1879 – 1955)

For as long as I can recall Veteran’s Day and Memorial Day have had tremendously powerful emotional and psychological gravity for me.   Continue reading

So you think energy is expensive?

Empty fuel gaugeIf you’re like most people in the known universe, the global economic crisis has reached your doorstep in one way or another.  For many years, energy prices have been a bone of contention here in the United States. Continue reading

Smartphone opportunities for marketers

Everyone seems to know that the smartphone explosion has been going on for a few years and will continue to do so for several more, but the infographic below spells out the opportunity for marketers in black and white.  While the Asia Pacific market clearly dominates the global landscape with over 410 million users, the U.S. market is set to double between now and 2015 to nearly 110 million smartphones – or roughly a third of the population.  When you combine that with the shopper profile data, the growth and conversion opportunities are enormous.

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2011 Halloween candy sales

Candy600 million (600,000,000)

During the week leading up to Halloween, 600 million pounds of candy – valued at approximately $1.9 billion – are sold in the United States according to The Nielsen Company.  Of the different types of candy, chocolate is by far the most popular. Continue reading

Occupy Wall Street photo gallery

There is a lot of “ink” being spilled over what is going on in Zuccotti Park right now and not all of it is easily understood by the mainstream media and the average American.  Just as a point of order I’m not here to proffer an opinion of protests or their efficacy – other than the fact that I’m thankful I live in a country where the peaceful assembly of the people and free speech are protected by law.  That said the participants of the Occupy Wall Street (and the other “occupy” movements around the U.S. and world) are generally protesting economic inequity and corporate power/influence that has allegedly become more pronounced over the past several years.  The movement was inspired by the social uprisings that occurred during the Arab Spring movement of 2011. Continue reading

The age of robotic warfare

Wired for WarA military expert reveals how science fiction is fast becoming reality on the battlefield, changing not just how wars are fought, but also the politics, economics, laws, and ethics that surround war itself.

P. W. Singer’s previous two books foretold the rise of private military contractors and the advent of child soldiers – predictions that proved all too accurate. Now, he explores the greatest revolution in military affairs since the atom bomb – the advent of robotic warfare. Continue reading

Being an American is amazing

I realize this post may be of fairly localized interest but if you have ever heard Jim Cornelison sing the United States National Anthem, then you probably know how stirring it can be.  He has been called “arguably the best singer of the National Anthem” and after seeing the Chicago Bears 2011 NFL season opener against the Atlanta Falcons it is easy to see (or hear) why.  It had special significance for most of the approximately 307 million Americans given that today is the tenth anniversary of the 9/11 terrorist attacks that took 2,977 lives (excluding hijackers). Continue reading

What is a brand worth?

Well, if you are Google, Apple, or any of the other top 20 most valuable global brands it is almost certainly your most valuable single asset.  In fact, the total value of the top 20 global brands – factoring in strength, risk, and future potential – is greater than $588 billion or an average of just over $29.4 billion.  Google, Apple, and Microsoft dominated the top three with a combined value exceeding $126 billion according to the annual study by London-based Brand Finance. Continue reading