Daily deals gone wrong

Cupcakes102,000

Over the past year or so I’ve been a fairly vociferous critic of Chicago-based Groupon.  Not that they needed any additional scrutiny given the plentiful bad press the daily deals darling has received for their “creative” accounting, high customer acquisition costs, pre-IPO swagger, post-IPO shrinking stock price, and the questionable benefit they ultimately bring to their business customers.   Continue reading

Facebook advertising performance

Facebook0.14%

According to a new study by analytics provider EdgeRank Checker, the click through rate (CTR) for links posted to the news feed by Facebook Pages with over 100,000 fans is a measly 0.14% (1:715).  This should give marketers a sense for how the “average” large brand is performing with their efforts on Facebook.   Continue reading

British social media in the workplace

Facebook is a drug33%

According to a survey by British job site Reed, roughly a third of of people access their social media profiles and networks while on the clock.   Continue reading

Consumers’ social, local, and mobile habits

Most valuable digital consumers (social)51%

Now this is a really great post for you data junkies out there.  The Nielsen Company (disclosure: I worked at Nielsen from 2006-2010) released an infographic triptych chock full of interesting stats surrounding the social, local, and mobile habits of today’s digital consumers.   Continue reading

How do Nielsen TV ratings work?

Have you ever wondered exactly how the Nielsen TV ratings system works?  Have you ever pondered how Nielsen figures out what people are watching live versus time-shifted (i.e., on a digital video recorder) or the accuracy of their demographic sample?  Have you every wished you could have the intricate ins and outs of the system explained to by puppets?  Then today is your lucky day because I have just what you need below. Continue reading

Facebook puts Google+ and Twitter in its sights

Today Facebook announced a new feature they’re simply calling the Subscribe Button.  This option will allow users to “subscribe” to other users’ public posts in what can only be called a shot over both Google+ and Twitter‘s collective bows.  The truly interesting aspect of this feature is that it will allow all of Facebook’s 750 million users to connect in this manner – even if they aren’t friends. Continue reading

Walmart dives into social shopping with @WalmartLabs

Walmart dives into social shopping with @WalmartLabs || “Inside Walmart’s Super Social Shopping Agenda” http://ow.ly/6p0qp

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