Marketing software round-up

Wordstream 150

WordStream, a provider of search marketing software and pay-per-click services, published the handy infographic above earlier this week.  Titled the “WordStream Internet Marketing 150” the list is a compilation of the top software and software-as-a-service providers “…currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.”  Continue reading

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Communications through the ages

Communications through the agesThe richness and sophistication of human communications is often what separates us from the other inhabitants of planet Earth.  While we can’t say for certain what the various clicks, hoots, howls, and moans of our terrestrial brethren mean exactly, it is fair to say that we’re the only group on the third planet from the Sun using YouTube, Facebook, and Twitter.   Continue reading

Generation C

Generation C

The Nielsen Company and NM Incite (a joint venture between Nielsen and McKinsey & Company) in their recently released U.S. Digital Consumer Report dubbed the current young adult generation “Generation C” based on their “connected” behaviors.  This group – Americans between the ages of 18 and 24 – accounts for approximately 23% of the population according to the most recent U.S. Census but they spend far more time socializing and consuming media through their devices than other “generations.”   Continue reading

Death and social media

What do all of the world’s social media users have in common?  Besides having a rabid obsession with making Mark Zuckerberg even more money, we’re all going to die.   Continue reading

Internet usage in 2012

World in your handEver since I first got onto the Internet in the late 1980s and involved in its commercialization in the early 1990s I’ve seen year after year of brilliant (and sometimes silly) innovation and growth.  It should be no surprise that pundits the world over are looking to 2012 to be yet another record-setting year wherein more people get online and stay online in ways that are well understood and some that may emerge before our very eyes (Pinterest, anyone?).   Continue reading

2011 social media year in review

Facebook is a drug1.2 billion (1,200,000,000)

On December 21st digital media measurement firm comScore released their 2011 social media year in review whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.”  Rich with insights and data points, the whitepaper outlines the importance of social media in today’s world.   Continue reading

Social media marketing dilemma

80%

While social media is all the rage, marketers are are still struggling to incorporate social into their larger strategies in a meaningful way, according to “The Variance in the Social Brand Experience” by the CMO Council.  The report – which is available for download here – provides feedback from more than 1,300 consumers and 132 senior marketing executives.   Continue reading

Daily deals gone wrong

Cupcakes102,000

Over the past year or so I’ve been a fairly vociferous critic of Chicago-based Groupon.  Not that they needed any additional scrutiny given the plentiful bad press the daily deals darling has received for their “creative” accounting, high customer acquisition costs, pre-IPO swagger, post-IPO shrinking stock price, and the questionable benefit they ultimately bring to their business customers.   Continue reading

Facebook advertising performance

Facebook0.14%

According to a new study by analytics provider EdgeRank Checker, the click through rate (CTR) for links posted to the news feed by Facebook Pages with over 100,000 fans is a measly 0.14% (1:715).  This should give marketers a sense for how the “average” large brand is performing with their efforts on Facebook.   Continue reading

British social media in the workplace

Facebook is a drug33%

According to a survey by British job site Reed, roughly a third of of people access their social media profiles and networks while on the clock.   Continue reading