Everyone seems to know that the smartphone explosion has been going on for a few years and will continue to do so for several more, but the infographic below spells out the opportunity for marketers in black and white. While the Asia Pacific market clearly dominates the global landscape with over 410 million users, the U.S. market is set to double between now and 2015 to nearly 110 million smartphones – or roughly a third of the population. When you combine that with the shopper profile data, the growth and conversion opportunities are enormous.
The real story with this chart is not the impressive sales volume or year-over-year growth of iPhones but rather the triple digit growth projections for Android manufacturers Samsung, HTC, and LG. Sadly Motorola is not expected to benefit from the “all boats rise with the tide” adage that seems to apply to the other Android handset manufacturers. I wonder if Google made the right decision in moving to acquire them – they risk alienating the “big three” and pick up a luke-warm hardware business in the process (yes, yes … I know most people say the move was all about the patent portfolio).
Sadly health and education apps trail the pack || “Play Before Work: Games Most Popular Mobile App Category in US” http://ow.ly/5yhVl
- Pegatron reportedly receives Apple’s order for 15 million next-gen iPhones (tuaw.com)
- Report: Apple orders 15 million iPhone 5s (arstechnica.com)
- 15 Million iPhone 5 Units Ordered for September Launch? (techie-buzz.com)