Smartphone opportunities for marketers

Everyone seems to know that the smartphone explosion has been going on for a few years and will continue to do so for several more, but the infographic below spells out the opportunity for marketers in black and white.  While the Asia Pacific market clearly dominates the global landscape with over 410 million users, the U.S. market is set to double between now and 2015 to nearly 110 million smartphones – or roughly a third of the population.  When you combine that with the shopper profile data, the growth and conversion opportunities are enormous.

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Does anyone not have an iPhone?

Does anyone not have an iPhone? || “Apple to ship 86 million iPhones in ’11, researcher says” http://ow.ly/6n1Pg

The real story with this chart is not the impressive sales volume or year-over-year growth of iPhones but rather the triple digit growth projections for Android manufacturers Samsung, HTC, and LG.  Sadly Motorola is not expected to benefit from the “all boats rise with the tide” adage that seems to apply to the other Android handset manufacturers.  I wonder if Google made the right decision in moving to acquire them – they risk alienating the “big three” and pick up a luke-warm hardware business in the process (yes, yes … I know most people say the move was all about the patent portfolio).

Over 50% of all mobile media consumption comes from Android users

Over 50% of all mobile media consumption comes from Android users || “Android keeps lead over Apple on mobile networkhttp://ow.ly/5Hhky

250 million Facebook users access the service via mobile devices

250 million Facebook users access the service via mobile devices || “Facebook launches app for ‘Every Phone'” http://ow.ly/5DDdz

Facebook's new Every Phone application.

35% of American adults own a smartphone according to the Pew Research Center

35% of American adults own a smartphone according to the Pew Research Center || “Smartphone Adoption and Usage” http://ow.ly/5CWlK

Sadly health and education apps trail the pack

Sadly health and education apps trail the pack || “Play Before Work: Games Most Popular Mobile App Category in US” http://ow.ly/5yhVl

Gaming is the most popular mobile app category

Brace yourselves, here comes the iPhone 5

Brace yourselves, here comes the iPhone 5 || “iPhone 5 order: 15 million for Sept. launch, report says” http://ow.ly/5x6Us

It looks like the next iPhone will be available later this year

Image representing iPhone as depicted in Crunc...

Image via CrunchBase

It looks like the next iPhone will be available later this year – “iPhone 5: 20 most-wanted features (updated)” http://ow.ly/5e0cl

Years of incremental thinking led RIM to today

Original Blackberry.

Image via Wikipedia

Years of incremental thinking led RIM to today – “RIM Plunges After Cutting Profit Forecast on BlackBerry Demand” http://ow.ly/4KGXL

Interesting data points on how & why people use smart devices

Interesting data points on how & why people use smart devices – “Smartphone user study shows mobile movement under way” http://ow.ly/4JFf1