Apple’s age of entanglement

“Entanglement” is one of the proverbial holy grails to which businesses aspire in their customer interactions.  Essentially it is simply a snappy way of describing a deeply integrated relationship that makes it difficult for customers of a given business to leave for a competitor.  In the business-to-consumer world tens of billions of dollars are spent annually to attract customers and the trick then becomes retaining them. Continue reading

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Watch the Apple iPhone event – live!

Watch the Apple iPhone event – live! || “Apple iPhone 4S / 5 event live blog LIVE” http://ow.ly/6NdKH

In a two-hour event this morning at Apple’s Cupertino headquarters many people had expected the tech giant to unveil a completely new version of its adored iPhone.  The company spent the first 55 minutes recapping their overwhelming success over the past several months and years, as well as unveiling several new features that will be in the new version of their mobile operating system (iOS).  Critics and fans alike halfheartedly clapped their way through these announcements as most of them had been unveiled at Apple’s Worldwide Developers Conference (WWDC) in June.  When the moment had finally arrived to unveil the new iPhone it was not the iPhone 5 but rather a 4S that was revealed. Continue reading