Google’s digital advertising market dominance

Google

64%

According to some detective work and quick arithmetic on the part of Darren Herman, 64% of all digital ad spend worldwide is controlled by just five companies.  In case you hadn’t guessed from the image above, Google is far and away the leader of the pack receiving over $29.32 billion of the estimated $64.03 billion spent on digital advertising (according to ZenithOptimedia). Continue reading

What is a brand worth?

Well, if you are Google, Apple, or any of the other top 20 most valuable global brands it is almost certainly your most valuable single asset.  In fact, the total value of the top 20 global brands – factoring in strength, risk, and future potential – is greater than $588 billion or an average of just over $29.4 billion.  Google, Apple, and Microsoft dominated the top three with a combined value exceeding $126 billion according to the annual study by London-based Brand Finance. Continue reading

Do you know how Sony and Motorola got their distinctive monikers?

Do you know how Sony and Motorola got their distinctive monikers? || “How Major Tech Companies Got Their Names” http://ow.ly/5HCkg

There are very good reasons why Office 365 is a strong offering

There are very good reasons why Office 365 is a strong offering || “Why Microsoft’s Office 365 will clobber Google Appshttp://ow.ly/5uW96

Microsoft’s new mobile OS looks very promising

Microsoft‘s new mobile OS looks very promising || “Windows Phone 7.5 Mango in-depth preview (video)” http://ow.ly/5rU0x

Microsoft’s new cloud-based Office 365 platform is a good (but not perfect) start

Microsoft‘s new cloud-based Office 365 platform is a good (but not perfect) start || “Office 365 Isn’t Mobile Enough” http://ow.ly/5rXTo

Cloud-based personal productivity apps take aim at each other

Cloud-based personal productivity apps take aim at each other || “Google swipes at Office 365 ahead of its release” http://ow.ly/5rXys

The End of Days are upon the PC world; I think not

Melantrich18

Image via Wikipedia

The End of Days are upon the PC world; I think not – “Welcome to the Beginning of the End of the PC Era” http://ow.ly/5e3tW

Skype, like YouTube, is a great asset but tough to monetize

Skype Technologies S.A. logo

Image via Wikipedia

Skype, like YouTube, is a great asset but tough to monetize – “Microsoft betting Skype keeps it ahead of Google, Applehttp://ow.ly/4Rcho

The first Wii was revolutionary but can it challenge Microsoft’s Kinect?

Nintendo of America HQ headquarters

Image via Wikipedia

The first Wii was revolutionary but can it challenge Microsoft’s Kinect? – “Get Ready for the Nintendo Wii 2http://ow.ly/4B3Ck