Google’s digital advertising market dominance

Google

64%

According to some detective work and quick arithmetic on the part of Darren Herman, 64% of all digital ad spend worldwide is controlled by just five companies.  In case you hadn’t guessed from the image above, Google is far and away the leader of the pack receiving over $29.32 billion of the estimated $64.03 billion spent on digital advertising (according to ZenithOptimedia). Continue reading

What is a brand worth?

Well, if you are Google, Apple, or any of the other top 20 most valuable global brands it is almost certainly your most valuable single asset.  In fact, the total value of the top 20 global brands – factoring in strength, risk, and future potential – is greater than $588 billion or an average of just over $29.4 billion.  Google, Apple, and Microsoft dominated the top three with a combined value exceeding $126 billion according to the annual study by London-based Brand Finance. Continue reading

Do you know how Sony and Motorola got their distinctive monikers?

Do you know how Sony and Motorola got their distinctive monikers? || “How Major Tech Companies Got Their Names” http://ow.ly/5HCkg

There are very good reasons why Office 365 is a strong offering

There are very good reasons why Office 365 is a strong offering || “Why Microsoft’s Office 365 will clobber Google Appshttp://ow.ly/5uW96

Microsoft’s new mobile OS looks very promising

Microsoft‘s new mobile OS looks very promising || “Windows Phone 7.5 Mango in-depth preview (video)” http://ow.ly/5rU0x

Microsoft’s new cloud-based Office 365 platform is a good (but not perfect) start

Microsoft‘s new cloud-based Office 365 platform is a good (but not perfect) start || “Office 365 Isn’t Mobile Enough” http://ow.ly/5rXTo

Cloud-based personal productivity apps take aim at each other

Cloud-based personal productivity apps take aim at each other || “Google swipes at Office 365 ahead of its release” http://ow.ly/5rXys