Marketing software round-up

Wordstream 150

WordStream, a provider of search marketing software and pay-per-click services, published the handy infographic above earlier this week.  Titled the “WordStream Internet Marketing 150” the list is a compilation of the top software and software-as-a-service providers “…currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.”  Continue reading

Social media marketing dilemma


While social media is all the rage, marketers are are still struggling to incorporate social into their larger strategies in a meaningful way, according to “The Variance in the Social Brand Experience” by the CMO Council.  The report – which is available for download here – provides feedback from more than 1,300 consumers and 132 senior marketing executives.   Continue reading

Marketers working online


In a recent report issued by McKinsey & Company entitled “What marketers say about working online”, nearly 800 marketing executives revealed some interesting insights about their views on the state of online marketing today versus in the future.  For example, it shouldn’t surprise anyone that a very high percent (78%) of respondents said that their company’s home page is one of the digital tools that they use – and should use – to reach customers.   Continue reading

Facebook advertising performance


According to a new study by analytics provider EdgeRank Checker, the click through rate (CTR) for links posted to the news feed by Facebook Pages with over 100,000 fans is a measly 0.14% (1:715).  This should give marketers a sense for how the “average” large brand is performing with their efforts on Facebook.   Continue reading

Have a headache?

As a consumer there are some shopping experiences that are elegant and well-tailored to how you would like to purchase a product.  For example, the front half of nearly every Apple store I have entered is free of clutter and has logical groupings of related products neatly presented for your evaluation.   Continue reading

Smartphone opportunities for marketers

Everyone seems to know that the smartphone explosion has been going on for a few years and will continue to do so for several more, but the infographic below spells out the opportunity for marketers in black and white.  While the Asia Pacific market clearly dominates the global landscape with over 410 million users, the U.S. market is set to double between now and 2015 to nearly 110 million smartphones – or roughly a third of the population.  When you combine that with the shopper profile data, the growth and conversion opportunities are enormous.

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History and future of marketing

History of marketing channels Once upon a time (i.e., prior to the Industrial Revolution) there was a world free of marketing.  People brought their goods and services to market in their local villages in what were hyper-local and largely closed economic ecosystems.  The rise of economics as a science in the late 19th century as well as the Second Industrial Revolution (circa 1850) gave birth to not only marketing as a discipline but retailing and advertising as well. Continue reading

Marketing is about values

Above is a great video of Steve Jobs about the role of values and passion in marketing when he returned to Apple in 1997 following the management upset and ouster of Gil Amelio. Continue reading

Brilliant interactive billboards

As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments.  Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby.  Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social.  Enjoy.

The power of psychographic profiling

The power of psychographic profiling || “The End of Demographics: How Marketers Are Going Deeper With Personal Data”