2011 holiday season discounts

Holiday shopping30%

If it seemed like retailers are filling your inbox with deeper discounts than in prior holiday shopping seasons, that’s because they are.  Based on notes released by Experian CheetahMail, a unit of Experian Marketing Services, retailers are digging deeper to offer potential shoppers attractive discounts in an effort to gain a slice of what is a doubtlessly smaller pie than in prior non-recessionary years.   Continue reading

Social media marketing dilemma

80%

While social media is all the rage, marketers are are still struggling to incorporate social into their larger strategies in a meaningful way, according to “The Variance in the Social Brand Experience” by the CMO Council.  The report – which is available for download here – provides feedback from more than 1,300 consumers and 132 senior marketing executives.   Continue reading

Marketers working online

Smartphones336%

In a recent report issued by McKinsey & Company entitled “What marketers say about working online”, nearly 800 marketing executives revealed some interesting insights about their views on the state of online marketing today versus in the future.  For example, it shouldn’t surprise anyone that a very high percent (78%) of respondents said that their company’s home page is one of the digital tools that they use – and should use – to reach customers.   Continue reading

Evolution of branding

A recent email survey by Fast Company of 623 qualified subscribers (41% from the agency side and 59% from the client side) about the changing landscape of branding yielded some pretty interesting observations in the complete infographic below.  For example, look at the responses for the two questions on traditional channels and broad-based media. Continue reading

Visually arresting Newcastle billboard

A few weeks ago I posted a piece about the innovative use of “green technology” on a Coca-Cola billboard outside of Manilla – and thanks to a tip by a friend – I bring you an equally brilliant advertisement, albeit not as ecologically friendly.

Newcastle shadow billboard

Have a look at the “making of” video below for instructions on what you can do with those 3,000 bottle caps you have laying around.

[Thanks Jerry]

I still think LinkedIn is terrific

Aside

I still think LinkedIn is terrific – “LinkedIn files for IPO, reveals sales of $161 million” http://ht.ly/3LWJq #socialmedia

Social media isn’t just for Farmville anymore

Social media isn’t just for Farmville anymore – “Holy Cow! That Is A Lot Of Time Spent Online Using Social Media” http://ht.ly/2ADJh

When you’re under siege online, take your fight online

When you’re under siege online, take your fight online – “Respond when Social Media Attacks Your Brand”http://ht.ly/2x5FH #socialmedia