If it seemed like retailers are filling your inbox with deeper discounts than in prior holiday shopping seasons, that’s because they are. Based on notes released by Experian CheetahMail, a unit of Experian Marketing Services, retailers are digging deeper to offer potential shoppers attractive discounts in an effort to gain a slice of what is a doubtlessly smaller pie than in prior non-recessionary years. Continue reading
While social media is all the rage, marketers are are still struggling to incorporate social into their larger strategies in a meaningful way, according to “The Variance in the Social Brand Experience” by the CMO Council. The report – which is available for download here – provides feedback from more than 1,300 consumers and 132 senior marketing executives. Continue reading
In a recent report issued by McKinsey & Company entitled “What marketers say about working online”, nearly 800 marketing executives revealed some interesting insights about their views on the state of online marketing today versus in the future. For example, it shouldn’t surprise anyone that a very high percent (78%) of respondents said that their company’s home page is one of the digital tools that they use – and should use – to reach customers. Continue reading
A recent email survey by Fast Company of 623 qualified subscribers (41% from the agency side and 59% from the client side) about the changing landscape of branding yielded some pretty interesting observations in the complete infographic below. For example, look at the responses for the two questions on traditional channels and broad-based media. Continue reading
A few weeks ago I posted a piece about the innovative use of “green technology” on a Coca-Cola billboard outside of Manilla – and thanks to a tip by a friend – I bring you an equally brilliant advertisement, albeit not as ecologically friendly.
Have a look at the “making of” video below for instructions on what you can do with those 3,000 bottle caps you have laying around.
- Quite possibly the best billboard in history (marshallstanton.com)
- WATCH: Beer Company Posts Billboard ‘So Visually Arresting That It Blows You Away’ (huffingtonpost.com)
- Coca-Cola / WWF: Plant Billboard (ibelieveinadv.com)
- Coca-Cola’s Iffy Pollution-Cleaning Billboard (geekologie.com)
- ADSpiration: Coke Goes Green! (aybanlim.wordpress.com)
I still think LinkedIn is terrific – “LinkedIn files for IPO, reveals sales of $161 million” http://ht.ly/3LWJq #socialmedia
Social media isn’t just for Farmville anymore – “Holy Cow! That Is A Lot Of Time Spent Online Using Social Media” http://ht.ly/2ADJh