Marketing software round-up

Wordstream 150

WordStream, a provider of search marketing software and pay-per-click services, published the handy infographic above earlier this week.  Titled the “WordStream Internet Marketing 150” the list is a compilation of the top software and software-as-a-service providers “…currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.”  Continue reading

2011 holiday season discounts

Holiday shopping30%

If it seemed like retailers are filling your inbox with deeper discounts than in prior holiday shopping seasons, that’s because they are.  Based on notes released by Experian CheetahMail, a unit of Experian Marketing Services, retailers are digging deeper to offer potential shoppers attractive discounts in an effort to gain a slice of what is a doubtlessly smaller pie than in prior non-recessionary years.   Continue reading

Social media marketing dilemma

80%

While social media is all the rage, marketers are are still struggling to incorporate social into their larger strategies in a meaningful way, according to “The Variance in the Social Brand Experience” by the CMO Council.  The report – which is available for download here – provides feedback from more than 1,300 consumers and 132 senior marketing executives.   Continue reading

Marketers working online

Smartphones336%

In a recent report issued by McKinsey & Company entitled “What marketers say about working online”, nearly 800 marketing executives revealed some interesting insights about their views on the state of online marketing today versus in the future.  For example, it shouldn’t surprise anyone that a very high percent (78%) of respondents said that their company’s home page is one of the digital tools that they use – and should use – to reach customers.   Continue reading

Social media isn’t just for Farmville anymore

Social media isn’t just for Farmville anymore – “Holy Cow! That Is A Lot Of Time Spent Online Using Social Media” http://ht.ly/2ADJh

When you’re under siege online, take your fight online

When you’re under siege online, take your fight online – “Respond when Social Media Attacks Your Brand”http://ht.ly/2x5FH #socialmedia