History and future of marketing

History of marketing channels Once upon a time (i.e., prior to the Industrial Revolution) there was a world free of marketing.  People brought their goods and services to market in their local villages in what were hyper-local and largely closed economic ecosystems.  The rise of economics as a science in the late 19th century as well as the Second Industrial Revolution (circa 1850) gave birth to not only marketing as a discipline but retailing and advertising as well. Continue reading

Beyond affinity is enchantment

Enchantment by Guy KawasakiEnchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it’s more powerful than traditional persuasion, influence, or marketing techniques.   Continue reading