2011 social media year in review

Facebook is a drug1.2 billion (1,200,000,000)

On December 21st digital media measurement firm comScore released their 2011 social media year in review whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.”  Rich with insights and data points, the whitepaper outlines the importance of social media in today’s world.   Continue reading

Facebook for Android

Android Facebook DAU58.3 million (58,300,000)

For the first time since its launch in September 2009, the Facebook app for Android has surpassed the daily active users of the Facebook app for iPhone.  As of December 17 the Android app captured 58.3 million users while the users of Facebook’s iPhone app totaled 900,000 less or 57.4 million users.   Continue reading

Facebook’s influence on e-commece

Facebook50%

Roughly a year ago a friend and former colleague of mine offered up the following prophecy: “before you know it Facebook will be the largest source of e-commerce in the world.”  Based on a recent study by Sociable Labs that looked at 456 million visits to more than 12 e-commerce sites, over 50% of those visitors were also logged into Facebook simultaneously.   Continue reading

Facebook’s massive market capitalization

Facebook IPO$100 billion ($100,000,000,000)

The social networking giant Facebook with over 800 million users (or are they customers?) is looking to go public in Q2 2012 with an estimated market capitalization of $100 billion, according to a recent article by the Wall Street Journal.  The initial public offering would raise approximately $10 billion in a deal that would be one of the largest in history – #15 as a matter of fact.   Continue reading

Facebook advertising performance

Facebook0.14%

According to a new study by analytics provider EdgeRank Checker, the click through rate (CTR) for links posted to the news feed by Facebook Pages with over 100,000 fans is a measly 0.14% (1:715).  This should give marketers a sense for how the “average” large brand is performing with their efforts on Facebook.   Continue reading

British social media in the workplace

Facebook is a drug33%

According to a survey by British job site Reed, roughly a third of of people access their social media profiles and networks while on the clock.   Continue reading

Google’s digital advertising market dominance

Google

64%

According to some detective work and quick arithmetic on the part of Darren Herman, 64% of all digital ad spend worldwide is controlled by just five companies.  In case you hadn’t guessed from the image above, Google is far and away the leader of the pack receiving over $29.32 billion of the estimated $64.03 billion spent on digital advertising (according to ZenithOptimedia). Continue reading