Facebook’s massive market capitalization

Facebook IPO$100 billion ($100,000,000,000)

The social networking giant Facebook with over 800 million users (or are they customers?) is looking to go public in Q2 2012 with an estimated market capitalization of $100 billion, according to a recent article by the Wall Street Journal.  The initial public offering would raise approximately $10 billion in a deal that would be one of the largest in history – #15 as a matter of fact.   Continue reading

Facebook advertising performance

Facebook0.14%

According to a new study by analytics provider EdgeRank Checker, the click through rate (CTR) for links posted to the news feed by Facebook Pages with over 100,000 fans is a measly 0.14% (1:715).  This should give marketers a sense for how the “average” large brand is performing with their efforts on Facebook.   Continue reading

British social media in the workplace

Facebook is a drug33%

According to a survey by British job site Reed, roughly a third of of people access their social media profiles and networks while on the clock.   Continue reading

Google’s digital advertising market dominance

Google

64%

According to some detective work and quick arithmetic on the part of Darren Herman, 64% of all digital ad spend worldwide is controlled by just five companies.  In case you hadn’t guessed from the image above, Google is far and away the leader of the pack receiving over $29.32 billion of the estimated $64.03 billion spent on digital advertising (according to ZenithOptimedia). Continue reading

‘Frictionless sharing’ courtesy of Facebook

On July 3rd, 1995 The Economist wrote “[i]n its audacious uselessness – and that of thousands of ego trips like it – lie the seeds of the Internet revolution…” to describe the “profound” fish tank webcam that had been set-up at the headquarters of Netscape Communications in mid-1994.  This, among with another 3,000-4,000 sites, formed the beginning of what many people today can identify as the Internet and/or the World-Wide Web.  In addition, this was one of the very first instances of something truly frivolous being shared on the high-speed computer network that over two billion people connect to on a daily basis. Continue reading

Stanton’s Law of Social Interaction

A little over 15 years ago a brilliant colleague and dear friend of mine introduced me to the work of one of the father’s of artificial intelligence, information processing, decision-making, problem-solving, attention economics, organization theory, complex systems, and computer simulation of scientific discovery – Nobel Laureate in Econonomics, Herbert Simon.  With it he also introduced me to the concept of attention economics or, in layperson’s terms, information overload.

“What information consumes is rather obvious: it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.” – Herbert Simon (1916-2001) Continue reading

Facebook puts Google+ and Twitter in its sights

Today Facebook announced a new feature they’re simply calling the Subscribe Button.  This option will allow users to “subscribe” to other users’ public posts in what can only be called a shot over both Google+ and Twitter‘s collective bows.  The truly interesting aspect of this feature is that it will allow all of Facebook’s 750 million users to connect in this manner – even if they aren’t friends. Continue reading

What does this mean for the future of the daily deals industry?

Facebook dealsWhat does this mean for the future of the daily deals industry? || “Facebook kills off Groupon competitor” http://ow.ly/6fEPD

 

Google: let the games begin

Google: let the games begin || “Google begins rollout of games on Google+” http://ow.ly/61UNV

After giving some early signs to the market that they were interesting in dipping their toes in the social gaming market, today Google announced the rollout of a small assortment of games on the Google+ platform.  It has also been reported that Google is only taking a 5% commission from the developers which is a tremendous advantage over Facebook who takes a whopping 30% cut.

We publish in real-time and should measure that way

We publish in real-time and should measure that way || “Real-Time Analytics Turn the Web Into a Targeted Broadcast” http://ow.ly/5Tw7l

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