Generation C

Generation C

The Nielsen Company and NM Incite (a joint venture between Nielsen and McKinsey & Company) in their recently released U.S. Digital Consumer Report dubbed the current young adult generation “Generation C” based on their “connected” behaviors.  This group – Americans between the ages of 18 and 24 – accounts for approximately 23% of the population according to the most recent U.S. Census but they spend far more time socializing and consuming media through their devices than other “generations.”   Continue reading

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