The new independent workforce

Freelancer

Over the past decade and a half the U.S. economy has weathered two significant recessions, including crises in the residential real estate and financial services industries.  Despite these economic hardships the self-employed and “solopreneur” workforce grew by 4.3 million workers and is projected to continue growing at double-digit rates.   Continue reading

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Internet usage in 2012

World in your handEver since I first got onto the Internet in the late 1980s and involved in its commercialization in the early 1990s I’ve seen year after year of brilliant (and sometimes silly) innovation and growth.  It should be no surprise that pundits the world over are looking to 2012 to be yet another record-setting year wherein more people get online and stay online in ways that are well understood and some that may emerge before our very eyes (Pinterest, anyone?).   Continue reading

Reinvent management now

Hamel - What Matters NowThis is not a book about one thing. It’s not a 250-page dissertation on leadership, teams or motivation. Instead, it’s an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition.   Continue reading

Online customer service

Customer service53%

American industrialist and automobile pioneer Henry Ford is famous for a lot of things including some pretty overused quotations (i.e., “you can have it in any color…”) but the quip below is probably my personal favorite as it truly gets to the spirit of what it means to serve one’s customers: “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”   Continue reading

2011 social media year in review

Facebook is a drug1.2 billion (1,200,000,000)

On December 21st digital media measurement firm comScore released their 2011 social media year in review whitepaper entitled “It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed.”  Rich with insights and data points, the whitepaper outlines the importance of social media in today’s world.   Continue reading

Walt Disney World

Disney47.3 million (47,300,000)

Based on the most recent AECOM Theme Park Attendance report, the annual attendance for the four major parks that make up the Walt Disney World totaled approximately 47.3 million for 2010.   Continue reading

2011 holiday season discounts

Holiday shopping30%

If it seemed like retailers are filling your inbox with deeper discounts than in prior holiday shopping seasons, that’s because they are.  Based on notes released by Experian CheetahMail, a unit of Experian Marketing Services, retailers are digging deeper to offer potential shoppers attractive discounts in an effort to gain a slice of what is a doubtlessly smaller pie than in prior non-recessionary years.   Continue reading

Social media marketing dilemma

80%

While social media is all the rage, marketers are are still struggling to incorporate social into their larger strategies in a meaningful way, according to “The Variance in the Social Brand Experience” by the CMO Council.  The report – which is available for download here – provides feedback from more than 1,300 consumers and 132 senior marketing executives.   Continue reading

Cloud technology solutions

Cloud computing93%

While some purveyors of cloud-based technology solutions may be inclined to tout this as the “new, new thing” to hit business, cloud computing is not a new concept.  Defined as “…the delivery of computing as a service rather than a product, whereby shared resources, software, and information are provided to computers and other devices as a utility (like the electricity grid) over a network (typically the Internet)[,]” cloud computing dates back to the 1960s.   Continue reading

Marketers working online

Smartphones336%

In a recent report issued by McKinsey & Company entitled “What marketers say about working online”, nearly 800 marketing executives revealed some interesting insights about their views on the state of online marketing today versus in the future.  For example, it shouldn’t surprise anyone that a very high percent (78%) of respondents said that their company’s home page is one of the digital tools that they use – and should use – to reach customers.   Continue reading