Brilliant interactive billboards

As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments.  Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby.  Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social.  Enjoy.

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Visually arresting Newcastle billboard

A few weeks ago I posted a piece about the innovative use of “green technology” on a Coca-Cola billboard outside of Manilla – and thanks to a tip by a friend – I bring you an equally brilliant advertisement, albeit not as ecologically friendly.

Newcastle shadow billboard

Have a look at the “making of” video below for instructions on what you can do with those 3,000 bottle caps you have laying around.

[Thanks Jerry]