Visually arresting Newcastle billboard

A few weeks ago I posted a piece about the innovative use of “green technology” on a Coca-Cola billboard outside of Manilla – and thanks to a tip by a friend – I bring you an equally brilliant advertisement, albeit not as ecologically friendly.

Newcastle shadow billboard

Have a look at the “making of” video below for instructions on what you can do with those 3,000 bottle caps you have laying around.

[Thanks Jerry]

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The most insane beer on earth

There are people in this world who make beer for profit and there are people who make beer for the love of the craft – and there is another tiny slice of the industry that is composed of those people who make beer that redefines the trade (and might actually kill you along the way).  The people at Brewdog who have previously released Tactical Nuclear Penguin (32% ABV) and Sink The Bismark! (41% ABV), have created the most expensive, highest alcohol content beer (55% ABV) in the world.  We give you The End of History: