The most engaging brands on Facebook

Facebook and Zuck

There’s been an enormous amount of press given to Facebook these past few weeks – even more so than the normally copious volumes – due to the impending $100 billion initial public offering.  However, even as investment bankers prepare to snap up their shares and subsequently dump them some hours or days later, some companies are beginning to break ranks from the social behemoth.   Continue reading

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Apple’s share of mobile advertising

Apple iAd15%

Launched last year and touted by Apple’s then CEO the late (great) Steve Jobs, iAd was supposed to be their answer to Google’s AdMob mobile advertising platform.  With a relatively complicated and inflexible pricing schema, iAd confused and upset advertisers – all of whom initially had to commit to $1 million in advertising spend, although that number was dropped to $500,000 shortly thereafter.   Continue reading

Google’s dependence on advertising

Google logo97%

Despite being one of the most successful technology companies in the world and being one of the few Internet-born companies to survive (and thrive) from the “Internet bubble” of the 1990s through the present, Google is still a bit of a one-trick-pony.  Now they might be the finest one-trick-pony in the business, but they’re still completely reliant on one (and really only one) form of revenue – advertising.   Continue reading

Google’s digital advertising market dominance

Google

64%

According to some detective work and quick arithmetic on the part of Darren Herman, 64% of all digital ad spend worldwide is controlled by just five companies.  In case you hadn’t guessed from the image above, Google is far and away the leader of the pack receiving over $29.32 billion of the estimated $64.03 billion spent on digital advertising (according to ZenithOptimedia). Continue reading

Marketing is about values

Above is a great video of Steve Jobs about the role of values and passion in marketing when he returned to Apple in 1997 following the management upset and ouster of Gil Amelio. Continue reading

Brilliant interactive billboards

As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments.  Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby.  Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social.  Enjoy.