The most engaging brands on Facebook

Facebook and Zuck

There’s been an enormous amount of press given to Facebook these past few weeks – even more so than the normally copious volumes – due to the impending $100 billion initial public offering.  However, even as investment bankers prepare to snap up their shares and subsequently dump them some hours or days later, some companies are beginning to break ranks from the social behemoth.   Continue reading

Marketing software round-up

Wordstream 150

WordStream, a provider of search marketing software and pay-per-click services, published the handy infographic above earlier this week.  Titled the “WordStream Internet Marketing 150” the list is a compilation of the top software and software-as-a-service providers “…currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.”  Continue reading

Communications through the ages

Communications through the agesThe richness and sophistication of human communications is often what separates us from the other inhabitants of planet Earth.  While we can’t say for certain what the various clicks, hoots, howls, and moans of our terrestrial brethren mean exactly, it is fair to say that we’re the only group on the third planet from the Sun using YouTube, Facebook, and Twitter.   Continue reading

Facebook and Google’s ad revenue per user

Generation C

Generation C

The Nielsen Company and NM Incite (a joint venture between Nielsen and McKinsey & Company) in their recently released U.S. Digital Consumer Report dubbed the current young adult generation “Generation C” based on their “connected” behaviors.  This group – Americans between the ages of 18 and 24 – accounts for approximately 23% of the population according to the most recent U.S. Census but they spend far more time socializing and consuming media through their devices than other “generations.”   Continue reading

Death and social media

What do all of the world’s social media users have in common?  Besides having a rabid obsession with making Mark Zuckerberg even more money, we’re all going to die.   Continue reading

Internet usage in 2012

World in your handEver since I first got onto the Internet in the late 1980s and involved in its commercialization in the early 1990s I’ve seen year after year of brilliant (and sometimes silly) innovation and growth.  It should be no surprise that pundits the world over are looking to 2012 to be yet another record-setting year wherein more people get online and stay online in ways that are well understood and some that may emerge before our very eyes (Pinterest, anyone?).   Continue reading

2012: The Year of Facebook

FacebookThere are those who would say that any one of the past several years could be called “The Year of Facebook” although I would argue that none will be larger than 2012.  First of all, the social networking giant will be floating their monster IPO this year which will doubtlessly be met with a tremendous (and perhaps disproportionate) level of rabid enthusiasm.   Continue reading

2011 consumer media usage report

2011 Nielsen consumer media usage report (page 1)

4.9 million (4,900,000)

Yesterday my former colleagues at Nielsen released their “State of the Media: Consumer Usage Report” for 2011 which has a decidedly U.S. focus.  During the first week of November Nielsen released an infographic triptych that in hindsight was an excellent preview for this report.   Continue reading

Technology trends of 2011

Crystal ball

90%

It has been said that history is the best predictor of future events and if that is in fact the case, then 2012 is going to be an incredibly exciting year in technology.  2011 saw the explosion of innovations in mobile and social technology with tremendous growth in group buying, geolocation applications, and tablet computing.   Continue reading