If there’s one thing that can be said about this highly connected world that we – as members of the “developed countries” – live in it is that technology has afforded us the ability to “shrink” the planet. As recently as 20 years ago a comparatively small number of people had email addresses or used the Internet and the Web as we know it was non-existent. If you wanted knowledge you went to a library and if you were in search of news you could pick up a newspaper or watch your local newscast. Today there are seemingly limitless options for understanding what is going on in far flung places like Tuvalu, Malta, or Palau. Additionally, we have a higher degree of exposure to the terrible plights that face many people in the “developing countries” such as civil war, drought, famine, and disease. Continue reading
After a failed attempt late in 2009 to acquire Yelp for $550 million plus earn-outs (sources reported at the time they were considering a 2013 IPO), Google has found another partner in Zagat to provide them with high-quality content to augment their burgeoning Places business.
I’d be remiss if I didn’t post something somewhat amusing about the common problem people seem to have with respect to the correct prononciation of “Zagat” which – according to Wikipedia – is uttered /zəˈɡæt/ and rhymes with “the cat”. So now you know.
- Google Buys Zagat of the Day (geeks.thedailywh.at)
- Holy cannoli! Google buys Zagat (digitaltrends.com)
- Google Buys Zagat, Thinks Outside the Algorithm (blogs.hbr.org)
- Zagat’s Price: Under $66 Million (techcrunch.com)
- Google Buys Zagat, Gives Itself Extraordinary Rating (searchenginewatch.com)
As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments. Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby. Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social. Enjoy.
- iPhones control interactive billboard in Stockholm to win McTreats (tuaw.com)
- McDonald’s Brilliant Interactive Billboard Campaign – Social Media (huguesrey.wordpress.com)
- 24 Of The Coolest Billboard Ads We’ve Ever Seen (businessinsider.com)
- 10 Brilliant Interactive Billboards [VIDEOS] (mashable.com)
- Billboard allows bats to communicate about their needs (lostateminor.com)
A few weeks ago I posted a piece about the innovative use of “green technology” on a Coca-Cola billboard outside of Manilla – and thanks to a tip by a friend – I bring you an equally brilliant advertisement, albeit not as ecologically friendly.
Have a look at the “making of” video below for instructions on what you can do with those 3,000 bottle caps you have laying around.
- Quite possibly the best billboard in history (marshallstanton.com)
- WATCH: Beer Company Posts Billboard ‘So Visually Arresting That It Blows You Away’ (huffingtonpost.com)
- Coca-Cola / WWF: Plant Billboard (ibelieveinadv.com)
- Coca-Cola’s Iffy Pollution-Cleaning Billboard (geekologie.com)
- ADSpiration: Coke Goes Green! (aybanlim.wordpress.com)
Price spikes are not the problem, it is the overall trend || “Food Prices Could Hit Tipping Point for Global Unrest” http://ow.ly/63Qph
- “If the bee disappeared off the surface of the globe, man would have only four years to live”. Einstein (idreamofeden.wordpress.com)
- Counting those important, buzzing insects for research (fresnobeehive.com)
- Join the hive: The Great Bee Count is Saturday (seattletimes.nwsource.com)
- Behavior and Types of Honey Bees: Nature’s Most Industrial Creatures (brighthub.com)
- Breeding A Better Bee (usnews.com)
Coca-Cola (with the World Wildlife Federation) unveiled this billboard in Manila that’s constructed from several thousand tea plants. It is expected to absorb 46,800 lbs. of carbon dioxide from the atmosphere and while some critics have dismissed it as little more than a marketing gimmick, it is a thought-provoking step in the right direction.
- First Plant Billboard In the Philippines by Coke (cybersmartguide.wordpress.com)
- This billboard has to make Al Gore happy right? (konnorschmaltz.wordpress.com)
- Coca-Cola Billboard Made of Plants (neatorama.com)
- Coca-Cola’s Green Billboard Made of Plants That Absorb Air Pollution (adweek.com)
- It’s the “Greenest” billboard ever! (copyranter.blogspot.com)