Global food production


According to a snappy new video developed by the World Wildlife Fund, roughly one-third of the world’s landmass is currently being used to produce food to feed the more than 7 billion occupants (some significantly better than others). By 2050 this number is supposed to double (66%) and with it come a number of challenges, not the least of which is the harsh reality that we simply might not have enough non-urbanized, arable land to support the population based on current food production techniques and technologies.

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Daily deals gone wrong


Over the past year or so I’ve been a fairly vociferous critic of Chicago-based Groupon.  Not that they needed any additional scrutiny given the plentiful bad press the daily deals darling has received for their “creative” accounting, high customer acquisition costs, pre-IPO swagger, post-IPO shrinking stock price, and the questionable benefit they ultimately bring to their business customers.   Continue reading

“There is no sincerer love than the love of food.”


Thanksgiving desserts“There is no sincerer love than the love of food.” – George Bernard Shaw (1856-1950)

A special Thanksgiving Day wish to my friends, colleagues, family, and especially to my wife who made the amazing desserts pictured at the right.

Thanksgiving 2011

Thanksgiving dinner248 million (248,000,000)

Happy Thanksgiving to my U.S. based readers!  For those of you who aren’t quite up to speed on the holiday, it stems from when the Pilgrims landed in what is now Plymouth, Massachusetts in 1620.  After a hard winter in which many people died and with assistance from local Native American tribes, 1621 was one of prosperity and to celebrate the bountiful harvest the Pilgrims held a three-day feast.   Continue reading

1,000 posts

1000On Friday, November 18, 2011 The Road Not Taken crossed the symbolic 1,000 post mark thanks to the loyal readership.  It only took 20 months or approximately 1.6 posts per day.  In honor of this dubious outstanding accomplishment, I’ve included the top 100 posts (and pages) of all time.   Continue reading

Coke’s 125th anniversary

1.7 billion (1,700,000,000)

The Coca-Cola Company is one of the world’s most valuable (#11 world-wide) and venerable brands, as well as one of America’s most beloved companies.   Continue reading

Coffee consumption

Coffee400 billion (400,000,000,000)

It seems that if all other efforts to unify this planet of 7 billion fail, we can at least rally around our universal love of coffee.   Continue reading

7 billion lives

7 Billion ActionsIf there’s one thing that can be said about this highly connected world that we – as members of the “developed countries” – live in it is that technology has afforded us the ability to “shrink” the planet.  As recently as 20 years ago a comparatively small number of people had email addresses or used the Internet and the Web as we know it was non-existent.  If you wanted knowledge you went to a library and if you were in search of news you could pick up a newspaper or watch your local newscast.  Today there are seemingly limitless options for understanding what is going on in far flung places like Tuvalu, Malta, or Palau.  Additionally, we have a higher degree of exposure to the terrible plights that face many people in the “developing countries” such as civil war, drought, famine, and disease. Continue reading

Google steps up their Places strategy with Zagat acquisition

Google steps up their Places strategy with Zagat acquisition || “Google Buys Zagat”

After a failed attempt late in 2009 to acquire Yelp for $550 million plus earn-outs (sources reported at the time they were considering a 2013 IPO), Google has found another partner in Zagat to provide them with high-quality content to augment their burgeoning Places business.

I’d be remiss if I didn’t post something somewhat amusing about the common problem people seem to have with respect to the correct prononciation of “Zagat” which – according to Wikipedia –  is uttered /zəˈɡæt/ and rhymes with “the cat”.  So now you know.

Brilliant interactive billboards

As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments.  Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby.  Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social.  Enjoy.