Marketing software round-up

Wordstream 150

WordStream, a provider of search marketing software and pay-per-click services, published the handy infographic above earlier this week.  Titled the “WordStream Internet Marketing 150” the list is a compilation of the top software and software-as-a-service providers “…currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.”  Continue reading

Internet usage in 2012

World in your handEver since I first got onto the Internet in the late 1980s and involved in its commercialization in the early 1990s I’ve seen year after year of brilliant (and sometimes silly) innovation and growth.  It should be no surprise that pundits the world over are looking to 2012 to be yet another record-setting year wherein more people get online and stay online in ways that are well understood and some that may emerge before our very eyes (Pinterest, anyone?).   Continue reading

Music milestone

Digital music

50.3%

Nielsen SoundScan have announced their 2011 tally of full year music sales and airplay for the 52-week period 03 January 2011 through 01 January 2012.  With it comes hundreds of interesting data points if the music industry is your thing, the report also included one specific item that has been making headlines the world over: for the first time in history digital music purchases exceeded physical sales, accounting for 50.3% of all purchases.   Continue reading

Technology trends of 2011

Crystal ball

90%

It has been said that history is the best predictor of future events and if that is in fact the case, then 2012 is going to be an incredibly exciting year in technology.  2011 saw the explosion of innovations in mobile and social technology with tremendous growth in group buying, geolocation applications, and tablet computing.   Continue reading

Every 60 seconds on the Internet (part II)

Alice in Wonderland

1,820,000,000,000 (1,820 trillion)

As we discussed in yesterday’s post, dear Alice (of Wonderland) found it difficult to swallow the notion that the White Queen in Lewis Carroll’s Through the Looking-Glass pondered the impossible on a regular basis.  Given the incredible year that was 2011, it is only fitting that we wrap up with the second of two posts about the most amazing things that happen ever 60 seconds on the Internet.   Continue reading

Every 60 seconds on the Internet (part I)

Alice in Wonderland 2010695,000

In Lewis Carroll’s fantasy novella Through the Looking-Glass Alice has a most curious conversation with the White Queen (as well as the White King who never seemed to make it into Tim Burton’s 2010 film version) about believing in the impossible:   Continue reading

Mobile shopping dominance

Mobile shopping

92%

Perhaps one of the most interesting statistics to cross my inbox this year is today’s data point.  Retail analysis firm RichRelevance recently released a study based on 3.4 billion shopping sessions between April and December 2011, during which Apple’s market share grew from 88% to 92%.   Continue reading

Online customer service

Customer service53%

American industrialist and automobile pioneer Henry Ford is famous for a lot of things including some pretty overused quotations (i.e., “you can have it in any color…”) but the quip below is probably my personal favorite as it truly gets to the spirit of what it means to serve one’s customers: “It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages.”   Continue reading

Social commerce psychology

Freud81%

For millennia the human mind has been seen as a complex puzzle whose mysteries are waiting to be understood by the fortunate few who can unlock them.  Some of the greatest thinkers humanity has every produced have committed their lives to this pursuit.   Continue reading

2011 holiday season discounts

Holiday shopping30%

If it seemed like retailers are filling your inbox with deeper discounts than in prior holiday shopping seasons, that’s because they are.  Based on notes released by Experian CheetahMail, a unit of Experian Marketing Services, retailers are digging deeper to offer potential shoppers attractive discounts in an effort to gain a slice of what is a doubtlessly smaller pie than in prior non-recessionary years.   Continue reading