YouTube’s daily delivery

YouTube3.5 billion (3,500,000,000)

In a recent presentation by Lucas Watson, Vice President of Global Sales & Industry Marketing for YouTube at the Monaco Media Forum event in Monte Carlo earlier this month (MMF 2011) it was shared that YouTube is now delivering over 3.5 billion videos a day.   Continue reading

1,000 posts

1000On Friday, November 18, 2011 The Road Not Taken crossed the symbolic 1,000 post mark thanks to the loyal readership.  It only took 20 months or approximately 1.6 posts per day.  In honor of this dubious outstanding accomplishment, I’ve included the top 100 posts (and pages) of all time.   Continue reading

Qwikster, D.O.A.

Following two tumultuous months of bad press, customer cancellations, and investor ire today Netflix decided to cancel plans to spin off the DVD home delivery business.  Last month CEO Reed Hastings upset customers by forcing customers to swallow a (relatively) large monthly price-hike or choose between home delivery or streaming.  This move triggered a customer exodus (over 1 million subscribers have left the service) and sent Netflix shares into a tailspin.  In a move that some analysts called the “dumbest” they had ever seen a company make, Netflix then announced that they were splitting the businesses entirely and Qwikster was born. Continue reading

Apple’s age of entanglement

“Entanglement” is one of the proverbial holy grails to which businesses aspire in their customer interactions.  Essentially it is simply a snappy way of describing a deeply integrated relationship that makes it difficult for customers of a given business to leave for a competitor.  In the business-to-consumer world tens of billions of dollars are spent annually to attract customers and the trick then becomes retaining them. Continue reading

Amazon announces new Kindles

In a press conference this morning, Amazon officially announced their new tablet – Kindle Fire.  Months of speculation – including this post by yours truly – have led up to this release by the online retail and services giant. Continue reading

How do Nielsen TV ratings work?

Have you ever wondered exactly how the Nielsen TV ratings system works?  Have you ever pondered how Nielsen figures out what people are watching live versus time-shifted (i.e., on a digital video recorder) or the accuracy of their demographic sample?  Have you every wished you could have the intricate ins and outs of the system explained to by puppets?  Then today is your lucky day because I have just what you need below. Continue reading

Apple wants its iPhone 5 back. Now.

As most of the Internet-connected world no doubt knows an Apple employee has lost another iPhone prototype in what can only be called a quasi-clever marketing plot stunning coincidence.  The folks over at Conan O’Brien’s Team Coco have “been handed” a copy of the new ad created by the Apple marketing department to help motivate the individual currently in possession of the missing iPhone to return the priceless device. Continue reading