The most engaging brands on Facebook

Facebook and Zuck

There’s been an enormous amount of press given to Facebook these past few weeks – even more so than the normally copious volumes – due to the impending $100 billion initial public offering.  However, even as investment bankers prepare to snap up their shares and subsequently dump them some hours or days later, some companies are beginning to break ranks from the social behemoth.   Continue reading

Marketing software round-up

Wordstream 150

WordStream, a provider of search marketing software and pay-per-click services, published the handy infographic above earlier this week.  Titled the “WordStream Internet Marketing 150” the list is a compilation of the top software and software-as-a-service providers “…currently doing business in 10 major business categories, including content marketing and blogging, conversion rate optimization, crowdsourcing, email marketing, marketing automation, pay-per-click (PPC) marketing, search engine optimization, social media management, video hosting and management, and web analytics.”  Continue reading

Apple iTunes Terms of Service and Privacy Policy

Wordle - iTunes terms of serviceHave you ever wondered what the major themes are in the 27 page Terms of Service and Privacy Policy for Apple’s iTunes?  Well intrepid reader, wonder no more.   Continue reading

Facebook and Google’s ad revenue per user

The new independent workforce

Freelancer

Over the past decade and a half the U.S. economy has weathered two significant recessions, including crises in the residential real estate and financial services industries.  Despite these economic hardships the self-employed and “solopreneur” workforce grew by 4.3 million workers and is projected to continue growing at double-digit rates.   Continue reading

A New Era for Global Leadership Development

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Warren Buffett: Why stocks beat gold and bonds

I am a huge fan of Warren Buffett’s. It isn’t so much that he’s a brilliant investor who has delivered a tremendous amount of value to the shareholders of Berkshire Hathaway, but rather than he’s willing and able to put some of the most complex (and controversial) topics of discussion into a context that is digestible for nearly everyone. In his upcoming shareholder letter, Buffett challenges the conventional wisdom that has long stated that cash is among the safer aspects of one’s investment portfolio and that stocks are among the riskiest. Quite the contrary says Buffett, you’re guaranteed to lose money on your cash position (although it affords you flexibility and liquidity) and over the long run a diversified stock portfolio is much more likely to produce big returns.