In what can only be described as stunning, Reebok teamed up with artists 3D Joe and Max to create the largest 3D street art in history (breaking the Guinness World Record in the process). The painting was located at London’s West India Quays, Canary Wharf and measured an impressive 12,490 sq. ft. (1,160.4 m²). Continue reading
On Friday, November 18, 2011 The Road Not Taken crossed the symbolic 1,000 post mark thanks to the loyal readership. It only took 20 months or approximately 1.6 posts per day. In honor of this
dubious outstanding accomplishment, I’ve included the top 100 posts (and pages) of all time. Continue reading
As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments. Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby. Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social. Enjoy.
- iPhones control interactive billboard in Stockholm to win McTreats (tuaw.com)
- McDonald’s Brilliant Interactive Billboard Campaign – Social Media (huguesrey.wordpress.com)
- 24 Of The Coolest Billboard Ads We’ve Ever Seen (businessinsider.com)
- 10 Brilliant Interactive Billboards [VIDEOS] (mashable.com)
- Billboard allows bats to communicate about their needs (lostateminor.com)
A few weeks ago I posted a piece about the innovative use of “green technology” on a Coca-Cola billboard outside of Manilla – and thanks to a tip by a friend – I bring you an equally brilliant advertisement, albeit not as ecologically friendly.
Have a look at the “making of” video below for instructions on what you can do with those 3,000 bottle caps you have laying around.
- Quite possibly the best billboard in history (marshallstanton.com)
- WATCH: Beer Company Posts Billboard ‘So Visually Arresting That It Blows You Away’ (huffingtonpost.com)
- Coca-Cola / WWF: Plant Billboard (ibelieveinadv.com)
- Coca-Cola’s Iffy Pollution-Cleaning Billboard (geekologie.com)
- ADSpiration: Coke Goes Green! (aybanlim.wordpress.com)
- Evidence That Picasa is Google+’s Photo Management Engine (socialtimes.com)
- Blogger and Picasa Web Could Be Rebranded (mt-soft.com.ar)
- Google To Rebrand Blogger and Picasa in Google+ Push (jobcontax.wordpress.com)
- Blogger and Picassa to Be Retired by Google (accesscomptech.wordpress.com)
- Google to drop Picasa and Blogger brands in wake of Google+ (techie-buzz.com)
UK-based communications agency Dentsu London and design consultancy Berg teamed up to create a series of spectral writing animations using only iPads (and a lot of hard work) as a part of their Making Future Magic project. Check it out:
Luminous chapter in entertainment closes – “Turn out the lights, blow out the candelabra: Liberace Museum closing” http://ht.ly/2Dikq #music