Stunning 3D street art advertising

Reebok street artIn what can only be described as stunning, Reebok teamed up with artists 3D Joe and Max to create the largest 3D street art in history (breaking the Guinness World Record in the process).  The painting was located at London’s West India Quays, Canary Wharf and measured an impressive 12,490 sq. ft. (1,160.4 m²).   Continue reading

1,000 posts

1000On Friday, November 18, 2011 The Road Not Taken crossed the symbolic 1,000 post mark thanks to the loyal readership.  It only took 20 months or approximately 1.6 posts per day.  In honor of this dubious outstanding accomplishment, I’ve included the top 100 posts (and pages) of all time.   Continue reading

Brilliant interactive billboards

As companies become more comfortable and innovative with interactive outdoor advertising, we’ve come to see some pretty brilliant experiments.  Recently I posted about the eco-friendly Coca-Cola billboard in Manila and the San Diego-based Newcastle beer billboard, although the latter is decidedly analog it certainly interacted with the passersby.  Below you’ll find a few additional brilliant interactive outdoor advertisements that transcend many of the traditional marketing disciplines such as display, experiential, and obviously social.  Enjoy.

Visually arresting Newcastle billboard

A few weeks ago I posted a piece about the innovative use of “green technology” on a Coca-Cola billboard outside of Manilla – and thanks to a tip by a friend – I bring you an equally brilliant advertisement, albeit not as ecologically friendly.

Newcastle shadow billboard

Have a look at the “making of” video below for instructions on what you can do with those 3,000 bottle caps you have laying around.

[Thanks Jerry]

Here comes Google Photos and Google Blogs

Here comes Google Photos and Google Blogs || “Google To Retire Blogger & Picasa Brands in Google+ Push”

Ghostly writing with an iPad

UK-based communications agency Dentsu London and design consultancy Berg teamed up to create a series of spectral writing animations using only iPads (and a lot of hard work) as a part of their Making Future Magic project.  Check it out:

Luminous chapter in entertainment closes

Luminous chapter in entertainment closes – “Turn out the lights, blow out the candelabra: Liberace Museum closing” #music