Yesterday social media monitoring firm Radian6 released an analysis of nearly 700,000 conversations about New Year’s resolutions from 28 December 2011 through 03 January 2012. They measured sentiment, demographics, subject, and a variety of other characteristics to arrive at the cutesy infographic included below.
As we discussed on Monday (and Sunday), most peoples’ resolutions are focused on self-improvement – get a better job, lose weight, stop smoking, reduce alcohol consumption, etc. – the analysis from Radian6 introduces the perspective or outlook people have on those resolutions. Approximately two-thirds of those people discussing resolutions have a negative point of view which, as football coaching legend Lou Holtz summarizes wonderfully in the following quote, certainly won’t help people succeed in their goals:
“Ability is what you’re capable of doing. Motivation determines what you do. Attitude determines how well you do it.”