2011 holiday season discounts

Holiday shopping30%

If it seemed like retailers are filling your inbox with deeper discounts than in prior holiday shopping seasons, that’s because they are.  Based on notes released by Experian CheetahMail, a unit of Experian Marketing Services, retailers are digging deeper to offer potential shoppers attractive discounts in an effort to gain a slice of what is a doubtlessly smaller pie than in prior non-recessionary years.  Campaigns this year offering “50% off” are up 30% year-over-year and those offers featuring 10% or 20% discounts are down over the same period.  There has also been significant growth in those campaigns featuring the words “Today,” “Only,” or “Now.”

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