The social networking giant Facebook with over 800 million users (or are they customers?) is looking to go public in Q2 2012 with an estimated market capitalization of $100 billion, according to a recent article by the Wall Street Journal. The initial public offering would raise approximately $10 billion in a deal that would be one of the largest in history – #15 as a matter of fact. The offering has been one of the most anticipated in recent years and it looks as if the company is finally poised to enter the fray with what insiders are expecting to be in the neighborhood of $3.4-4.0 billion in revenue and 16.3% of the display ad revenue market share in 2011 (growing to 19.5% in 2012).
Other recent entrants to the public markets have found the waters to be both frigid and choppy. Groupon, Pandora, and LinkedIn have all seen their valuations tumble since going public earlier this year for a total contraction of $11.2 billion.