Apple’s desirability

Apple iPad 244%

Among U.S.-based kids aged 6-12 Apple topped the charts for most desirable products once again this holiday season according to a recent survey by The Nielsen Company.  The iPad took first place (44%) with the iPod Touch (30%) and iPhone (27%) taking the second and third spots respectively.  In 2010 the iPad captured 31% of the “most desired” category.  For consumers 13 and older, the iPad also topped the list for 2011 but with a significantly more modest (24%) share of respondents.

Apple 2011 holiday season

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