When asked in a recent survey by PriceGrabber (an Experian business) in which of the four days during the U.S. Thanksgiving weekend they were most likely to shop, consumers overwhelmingly chose Cyber Monday. In the survey of 2,322 U.S. online shipping consumers, 39% selected the day – up from 37% in 2010. When asked from where they planned on doing their Cyber Monday shopping, 84% indicated home, 12% said work, and 4% from their mobile device.
According to Wikipedia, “Cyber Monday is a marketing term for the Monday immediately following Black Friday, the Friday followingThanksgiving Day in the United States, created by companies to persuade people to shop online. The term made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday’ Quickly Becoming One of the Biggest Online Shopping Days of the Year”.
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