Facebook advertising performance


According to a new study by analytics provider EdgeRank Checker, the click through rate (CTR) for links posted to the news feed by Facebook Pages with over 100,000 fans is a measly 0.14% (1:715).  This should give marketers a sense for how the “average” large brand is performing with their efforts on Facebook.  Interestingly enough the fewer number of fans a brand has the more likely those fans are to share or click on links posted to their news feed (see below).

Facebook Page performance

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