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In a two-hour event this morning at Apple’s Cupertino headquarters many people had expected the tech giant to unveil a completely new version of its adored iPhone. The company spent the first 55 minutes recapping their overwhelming success over the past several months and years, as well as unveiling several new features that will be in the new version of their mobile operating system (iOS). Critics and fans alike halfheartedly clapped their way through these announcements as most of them had been unveiled at Apple’s Worldwide Developers Conference (WWDC) in June. When the moment had finally arrived to unveil the new iPhone it was not the iPhone 5 but rather a 4S that was revealed.
Sure it has a faster processor, better battery/antenna/camera performance, some truly impressive voice-based features (i.e., Siri), and is finally a world phone – but where were the epic new widgets that the world had been feverishly anticipating? Objectively speaking these capabilities represent a treasure-trove of improvements but it is tough to resist a (slight) feeling of disappointment that the iPhone 5 is still far over the horizon. I can tell you one group that was thrilled about today’s announcement when they heard it from 1600 Amphitheatre Parkway in Mountain View – I’ll let you fill in the blank.
Below are two other videos from today’s event (Siri and iCloud respectively):