Google steps up their Places strategy with Zagat acquisition

Google steps up their Places strategy with Zagat acquisition || “Google Buys Zagat” http://ow.ly/6pffe

After a failed attempt late in 2009 to acquire Yelp for $550 million plus earn-outs (sources reported at the time they were considering a 2013 IPO), Google has found another partner in Zagat to provide them with high-quality content to augment their burgeoning Places business.


I’d be remiss if I didn’t post something somewhat amusing about the common problem people seem to have with respect to the correct prononciation of “Zagat” which – according to Wikipedia –  is uttered /zəˈɡæt/ and rhymes with “the cat”.  So now you know.

Advertisements