Hello Kitty rules the world

I’m not sure exactly how I felt when I first saw the image below.  Confused is accurate, although I knew exactly what it was I was viewing.  Befuddled is probably more to the point.  Why on earth would any one make Hello Kitty 5W-30 oil?  Apparently this is on sale in Japan for about $35.  Can you imagine the marketing meeting that led to the creation of this branded product?

Why on earth does this exist?